In 2016, Google expressed itself about its plans on mobile-first implementation. 
Though this has created positive and negative reactions from users, Google has been constantly reaching out to check if doing this switch might make a better impact for all. As more and more internet users switch to predominantly mobile searching & surfing, Google have had to adapt to the needs of its clients, the people doing searches every day on their platform, to ensure that they’re getting the best possible results, in the fastest manner possible. Therefore, sites that are ‘mobile optimized’ or ‘responsive’ are now given preference in the rankings. 
 
However, what exactly does mobile-first indexing mean? The mobile version of your website becomes the starting point as to how Google ranks your page. This version will primarily be considered in how Google includes your page in their index and serves as a baseline in how they determine their rankings. 
 
That is why Google has been encouraging website designers who use separate mobile sites, to start implementing switchboard tags for this case. Even if it is mobile-first, the desktop site can still be included in the index making no negative impact on the rankings of the particular website. Therefore, this feature will not downgrade the site unlike those who have a desktop-first indexing. 

Should this move cause you any reason to be alarmed? 

It depends on whether you’ve had your website built responsively or not. If it’s been designed ‘responsive’, such as our all our new it’seeze websites, then there’s no impact at all because Google will still see the same thing when the switch is done. If not, then these changes made by Google are likely to have a detrimental effect your ranking positions. 
 
As it was rolled out earlier this year, it came in waves, and not implemented completely or abruptly, giving a leeway for those who still don’t have a responsive website design in place. However, Google has started to down-rank some sites with slow-loading content and is prioritizing mobile-friendly web pages with a faster loading speed. 
 
For those who already have a fully responsive, mobile-friendly website, there’s no need to change anything. However, if you still happen to have the old version, in which the primary content is different from desktop to mobile, it’s time to make some changes before you lose valuable Google rankings, that normally take years to establish. To conclude, having a website that easily adapts to different devices, also known as ‘responsive’, is better than having a separate mobile site. 

The Time Is Now... 

While the full roll-out of Google’s mobile-first indexing is not yet completed, it’s definitely a good opportunity now to make some changes so that your site is responsive, and to improve your customers experience whilst on your website. 
 
Here at it’seeze Windsor all the websites we create are fully mobile responsive, meaning you’ll get much higher Google rankings and a better experience for your prospects and clients. 
 
Please get in touch by calling it’seeze Windsor on 01753 201 204 if you’d like to discuss how to go about this or you can contact us by using the form HERE. 
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