In today’s ever-increasing digital world, having a good Google ranking is top of the list for businesses. The first place people go when they are looking for a product or service is an online search. Google handles more than 3.5 billion searches daily and if your website, social media channels, online reviews, digital directory listing or any other online material isn’t fully search engine optimised, on mobile devices as well as desktops, it is likely Google will not rank your business highly and therefore not place you on page one of SERPs (search engine result pages). 
 
Not surprisingly, Google dominates the search engine market; in fact, 92% of global search traffic is through Google. When you also consider that 51% of all website traffic is through organic searches, and first page results generate 20%, on average, of clicks, boosting your Google ranking becomes a necessity. So, how do you boost your Google ranking? 
 Google’s ranking system 
Before you start considering the steps you need to take to improve your ranking, you need to understand the factors that Google’s algorithm uses to rank online content. Google’s top ranking factors are: 
 
Page loading speed. 
Mobile optimised and usability. 
Core Web Vitals relating to a user’s experience. 
Backlinks and internal links. 
Keyword/content relevancy. 
Headers, meta descriptions and alt-text for images. 
Website and URL structure. 
 
Once you know what Google is looking for, it’s easier to develop an effective SEO strategy. 

Steps to boosting your Google ranking 

A good Google ranking results in getting your business on page one of SERPs. It also brings greater exposure and generates more leads. But SEO (search engine optimisation) is not a short-term, “I’ve done it once so I don’t need to do it again” activity. It can be complex, time consuming and is a long-term investment. 
 
Although SEO activities are a constant, ever-evolving activity, it will achieve results. There is no ‘quick fix’ and there is no ‘one size fits all’ approach. That said, we’ve laid out the basic steps in building an effective SEO strategy and gaining that awesome Google ranking. 
 
Your website is the foundation from which to build your SEO strategy. A poorly designed website that lacks the correct coding and user functionality is difficult to navigate, with pages that load slowly and un-inspiring content is not going to attract visitors, or Google. Conducting a website audit will highlight all the areas where improvements are needed to develop a responsive, well-designed website. 
 
Your website is the foundation from which to build your SEO strategy. A poorly designed website that lacks the correct coding and user functionality is difficult to navigate, with pages that load slowly and un-inspiring content is not going to attract visitors, or Google. Conducting a website audit will highlight all the areas where improvements are needed to develop a responsive, well-designed website. 
Ensuring your website is mobile-optimised is crucial, particularly when more than 80% of internet users search the web via a mobile device. Users expect the website they are viewing to give them the same experience they would get on a desktop and if they don’t, they won’t hang around. Whilst many websites are optimised for mobile these days, there are still many websites that don’t work in synergy with mobile devices. Mobile-first indexing is a major factor for Google when ranking web pages. To quote Google: “Since the majority of users now access Google Search with a mobile device, Googlebot primarily crawls and indexes pages with the smartphone agent going forward.” 
Relevancy is another of Google’s ranking factors. Researching the keywords and phrases that are relevant to user searches is a key aspect of SEO optimisation. However, once you have a list of all your keywords, the next stage is to make sure they appear in the right places, including H1/H2/H3 titles. For example, if you are selling shoes and you have ‘red shoes’ and ‘black shoes’ as specific keyword search terms, there’s no point adding both to the page titles or meta descriptions for each product. Create separate keyword lists for different sections on your website to reach the right audiences. 
Page loading speed is one of the top-ranking factors for Google, no matter whether your website is viewed on a desktop or via a mobile device. The main reason why web pages load slowly is images. Ensuring images are optimised for performance will make a significant difference to page loading speeds. It’s good practice to get into the habit of checking how quickly your web pages load, particularly when any changes have been made to the website. 
Late in 2021, Google announced the launch of Google’s Page Experience as a factor in determining ranking whereby page experience metrics for website URLs, particularly on mobile devices, will be used by Google’s algorithm as a ranking signal. There are two aspects to a good page experience – technical optimisation and user experience (UX) design. The technical aspects include page loading speeds, SSL certifications, sitemaps, image compression and mobile optimisation. UX design is site navigation, i.e. can a user easily find what they are looking for, useful and relevant content that is informative, as well as call to action buttons. 
Part of relevancy is website content – the more readable, informative and engaging your on-page content is, the higher Google will index your web pages. But it’s not about cramming your content with as many keywords as possible – Google has got wise to that tactic and will penalise that web page, or even the entire site. Considering each page of your content as a separate landing page will help ensure that the content is concise, clear, readable, informative, relevant, contains the right keywords for that page and no more, and has call to action buttons. Don’t forget to optimise your directory and social media content, too, because Google’s algorithm crawls that information as well. 
Internal links and backlinks (also known as inbound links) are an essential part of any SEO strategy. Aim for high authority links to other trusted websites that generate high traffic, like a professional organisation or trade website, as well as back to your online content, such as relevant blogs or case studies. 
Boosting your Google ranking is an ongoing task that requires regular monitoring and tracking to ensure your web pages, directories, social media channels and more are all ‘singing from the same hymn sheet’ and meeting, if not exceeding, Google’s ranking factors. 
 
It’seeze Windsor is a website design company that delivers professional web design and e-commerce stores. Not sure if your website is working for you? We offer a free Website Health Check that will determine the areas where improvements can be made. Call us today to create the website of your dreams and turn your business into a success. Contact us for more details. 
 
We look forward to hearing from you. 
Share this post:

Leave a comment: 

Our site uses cookies. For more information, see our cookie policy. Accept cookies and close
Reject cookies Manage settings