Voice Search is on Trend
Posted on 2nd August 2021
How You Can Optimise Your Content for Voice Search
Though initially voice search started off as a small concept, it is now one of the most important topics within the search industry. The ease that comes with being able to search something simply by speaking it is revolutionary, as is reflected in the fact that current statistics are showing that in 2020, 41% of adults used voice search at least once every day. Not to mention, more than half of the people that use smartphones will utilise voice search technology on their device.
With its increased popularity, there’s no doubt that businesses are trying to optimise their website so that they will rank for voice search. That being said, this is harder than it sounds as the way that people type is obviously much different to the way they speak. So, in order to optimise your content to be fit for voice search, you firstly need to understand what people are using voice search for and what you can do so you turn up as a result. The below article will discuss this in more detail.
What Are People Using Voice Search For?
Due to its increase in popularity, it’s no surprise that people are using voice searches for nearly everything. Some of the most popular come from queries that don’t relate to business much, including song changes and the weather. Other popular instances include local listings, such as finding places to visit, hotels to stay in and restaurants to eat. People also use it to get different information about industries and markets that they may not be familiar with. So, given there is a broad range of items that people are using voice search for, how can you effectively have your business rank?
How Can You Effectively Rank for Voice Search?
Writing content with the attempt to rank for a voice search is much different to making content that ranks for search engines. This is because the way people ask a question verbally is different to how they would type it. The content on your website would need to cater to this more casual approach to asking a question.
Different Types of Keyword Research
Naturally, as with any SEO strategy, you will need to think about the type of keywords that you want to rank for. With voice searches, these keywords vary slightly. Some points to be kept in mind are:
Question Keywords: Voice search queries a lot of the time are done in the form of questions. This means that when you are putting together your content, you should consider keywords such as how, what, when, where and why. Next time you add keywords for voice search, ensure you are including these.
Long-tail keywords: These are the kinds of words that complete a question and that people have been sticking to using for voice searches. If you are trying to optimise for voice searches, you need to ensure you are implementing these kinds of keywords. This means that you shouldn’t worry about getting too specific with the words that you rank for, due to the fact when people are speaking they are much more likely to go into detail about what they are after, rather than being vague if they were typing.
Filler words: Again, these are something you would more than likely avoid if you were trying to rank for search engines, but with voice searches, anything you can include that makes things more conversational and friendly is a must. As such, you should be looking to include filler words such as I, the, of the, on the, to and for.
Optimise Your Content for Rich Answers
A recent study found that a large majority of the results that were returned from voice searches were featured snippets, so you should try to optimise your content so that you appear in a featured snippet on Google.
Re-Imagine and Restructure Content
Voice search is a much more conversational way to perform searches. As such, you will need to restructure your content to ensure that it too is coming across conversational. One of the best ways that you can do this is by writing content in a way which is much more like storytelling than previous pieces.
Include a Frequently Asked Questions (FAQs) Page
When you write an FAQ page, you are giving yourself a chance to ask and answer the question that you are trying to rank for. Not only will these include keywords, but they will also be quite short, meaning they are prerequisites for voice search ranking. The format of an FAQ page also makes it easier for Google to take your content and put it in the form of a featured snippet.
Use a Conversational Tone
If the content you are writing is conversational in nature, it will be more likely to rank on voice searches due to the fact that if you wrote in a robotic tone, it wouldn’t reciprocate the way the question is asked. The best way to really nail the tone of how you should write content is by understanding the person asking the question. You need to study and also anticipate what the query style is likely to be. Consider:
i. What type of question keywords will your target customer be using?
ii. What is your customer’s conversational style?
iii. What type of questions are being asked most frequently?
iv. What type of answers are best suited for these types of queries?
v. Upon searching yourself, what answers are doing well?
Due to the constantly increasing rates of voice searching that we are starting to see, it makes a lot of sense to start catering the content on your site to appear for voice searches. Doing this means changing the way your content is worded as when people search for something verbally, they do so in a much more conversational tone.
It’s important that the content on your website is reflective of the way people will search for your markets. This can be tough to do and so it may be worth enlisting the help of a professional web design company. At It’seeze Windsor, we are experts at creating SEO friendly websites that are unique, high quality and easy to use. If you would like to engage further with our services, then please do not hesitate to get in touch.
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