If you’ve ever wondered how people are finding your website - or which pages and blog posts are attracting the most attention - Google Search Console Insights is a simple, helpful tool to explore. And this year, Google has given it a fresh update, making it even easier to use on your phone or desktop. In this post, we’ll walk you through what it is, what’s changed, and how it can help you make better decisions for your website.
So, What is Google Search Console Insights?
Put simply, Search Console Insights gives you a clear overview of how your website is performing. It shows:
Which of your pages or blog posts people are visiting the most
How they’re finding your website (Google, social media, other websites, etc.)
What search terms they’re typing into Google before they click through to you
Which other websites are linking to your content
If you’re running a small business, this can help you understand which parts of your website are working well - and what’s worth spending more time on.
What’s Changed in 2025?
Google recently updated the tool to make it easier to use and understand. Here’s what’s new:
The layout is cleaner and more visual, so it’s simpler to read and navigate
You can now check your stats more easily from different devices—including your phone
You can also view your website insights directly from the Google app on your mobile device (just tap your profile picture and look for “Search Console Insights”)
Why This Matters for Your Business Website
If you regularly update your website - whether that’s with blog posts, news, or services - Search Console Insights can help you understand:
Which pages are getting the most views
Where your visitors are coming from
What topics your audience seems most interested in
This helps you spot what’s working well, so you can do more of it. You might also discover that certain posts are unexpectedly popular - which is a great sign to refresh, re-share, or build on that topic.
And with AI-powered search results (called “AI Overviews” or AIOs) now appearing in over 50% of Google searches, tools like this can help you understand how to create content that’s more likely to appear in these enhanced search results.
Want to know more about this? Read our blog: How to Optimise Your Website for AI Search
How to Use It
There are three simple ways to access Search Console Insights:
From your Google Search Console dashboard (if you're already set up)
Directly at Google Search Insights
In the Google app on your phone – just tap your profile picture, then select "Search Console Insights"
If you’re not sure whether you have access to this already, just ask your web designer or digital marketer to check - or get in touch with us, and we’ll point you in the right direction.
A Few Helpful Tips
Here’s how you can make the most of this tool:
See what’s popular. Find out which blog posts or pages are getting the most visits, and consider updating them or sharing them again.
Spot new interest. Look for topics or keywords that are starting to bring in visitors—even if you haven’t actively promoted that page.
Keep things fresh. Older pages that are still getting views are great candidates for a quick refresh or a follow-up blog post.
Check in regularly. We suggest looking at your insights once a month to stay on top of what’s working.
Related Reading
Summary
Google Search Console Insights is a brilliant free tool that helps you learn more about how people are finding and using your website. With the 2025 update, it’s now easier than ever to access and understand - even if you’re not an SEO expert.
If you’re looking to grow your online presence and want to know what’s working (and what’s not), this is a great place to start.
Want help getting set up or making the most of your content? We’re here to help - just get in touch.
It’seeze Windsor is a specialist website design company that offers businesses affordable website packages and ongoing expert support. Our high-quality, professional web design services are ideal for start-ups and small businesses in Windsor. Not sure if your existing website is working for you? We also offer a free Website Health Check that highlights the areas where improvements can be made. Call us today to create the website of your dreams and turn your business into a success.
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