We are all capable of writing and most people would likely consider themselves coherent, articulate and communicative. We are able to convey emotion and information through speech so surely it’s easy to do it in writing too? Perhaps not. You won’t be alone in sitting down to write something only to become stuck with what to say or how to say it. The answer lies in turning to a professional. 
It works in the same way as all aspects of business - the only difference is that the job you’re hiring someone to do is something that a lot of people would already consider themselves proficient in, given our frequent usage of words and writing every day. As such, it can lead you to question why hiring a copywriter is important; however, if you hold it up in the same frame as other aspects of your business, it makes perfect sense. You can’t draw? Hire a designer. Not great with computers? Hire an IT assistant. So, if you find yourself lost for words, struggling to think of something punchy that really gets to the heart of what you’re trying to communicate, call on a competent copywriter. 
A copywriter's skill goes much further than simply writing copy.  
They’re able to encompass brand management and keep it consistent, write persuasively and understand audiences and channels. With a genuine flair for creative writing, as well as writing in a way that concisely conveys information, the value of having a good copywriter cannot be understated. 
Still unsure? Below is a breakdown of some of the best reasons why it’s important to hire a copywriter. 

 When Starting a New Business 

Setting up an online presence is more important now than it has ever been. The way your website looks, your logo and the descriptive language used to explain what your business does is key. Your website is a window to your business and we all know that first impressions count. 
The language that you use to best explain your brand is vital as it sets the tone for your business, gives people an insight into the quality of work that you produce and also lays the foundation on what you will build your reputation on. Making sure that you do this in a way which is concise and easy to understand is extremely difficult and chances are, if you are setting up a new business, you have enough on your to-do list. 
Hiring a copywriter is a sensible solution as, by giving them a simple overview as to what your brand is, your ethos and the quality of work you produce, they will be able to turn that information into a compelling introduction for potential customers 

Brand Language is Brand New 

It’s been 30 years since the internet first emerged and half that time since having a website was a sound business move. As such, many businesses who have been established for a long time are realising that the way their website looks and reads doesn’t quite seem right. It may be that it appears outdated, the language is too bulky or formal and the navigation isn’t as smooth as other sites. 
A copywriter will have worked for lots of different businesses, so will have a keen grasp on the way websites should read. They will be able to help bring your site into the 21st century in a way that stays true to your brand identity. 

You Have Publications That Need Editing or Proofreading 

As well as producing words in the first place, copywriters are proficient in both editing and proofreading them. As a bunch of self-confessed grammar geeks, you’ll find most copywriters' least favourite movie is Two Weeks Notice thanks to the missing apostrophe in the title! With an affinity for critiquing text and spotting typos and inconsistencies, a copywriter will make sure that any text you have on your website or merchandising contains no mistakes. 

Making the Mundane Sound Exciting 

It can be difficult to write about a specific business or service without it coming across as dull, or worse, cheesy. A good copywriter will be able to make anything exciting, which is crucial for keeping people engaged with what your business is offering. No matter what market you operate in, be it specialist, technical or general, a good copywriter will be able to help you stand out from the crowd for the right reasons. 

You Just Don’t Have Time 

As a business owner or employee, chances are you have enough on your plate. No matter how good your intentions are or how strong your work ethic is, sometimes you just won’t have time to write for your organisation in a way that combines all the intricacies of copywriting. Focus on building your business and leading your team, keep the work you do moving and engaging with clients, then let a copywriter convert that into compelling copy. 
The importance of a good copywriter and a good website are more important than ever. A recent survey carried out by the United Nations found more people are shopping online and further research into online shopping confirms that this is likely to continue. So regardless of what your business does, you need to be able to showcase it in an efficient way. 
At it’seeze Windsor, we are committed to providing professional and friendly web development services that will dramatically improve your online presence. If you would like to discuss web development, then do not hesitate to contact us and we will be able to help. 
We look forward to hearing from you. 
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