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When it comes to getting visibility online, the most effective method is to know what keywords your target audience (your customers and potential customers) are searching for online. Knowing this will allow you to write content for your website that focuses on those keywords. 

Keyword research 

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Keyword research is an essential part of any Search Engine Optimisation (SEO) or marketing campaign. It involves researching and analysing keywords that your target audience is likely to use when searching for information or products related to your business. By understanding and targeting the right terms, based on search engine data and trends, you can optimise your website in order to increase visibility, and drive more relevant traffic through organic search results. 
For example, you may find out that one particular phrase has a higher volume than others but is more difficult to rank for due to high competition from already established sites. Knowing this enables you to focus your efforts on less competitive words and phrases that may have a lower search volume, but offer you a better chance of ranking high on Google and other search engines. 

Seven keyword research methods you can use to find out what keywords your customers are searching for online 

1. Brainstorm Topics That Are Related to Your Business 

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To determine the right topics for you to focus on, think about what information your customers are searching for or which questions they’re asking related to the products or services your business provides. 
To help with this process, ask yourself questions such as: 
How would I describe my business in five words/three words/one word? 
How would I describe a competitor in one sentence/three words? 

2. Ask your customers 

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Getting feedback from customers is an invaluable source of information. Taking the time to ask customers how they define your product, what it does for them, and what words or phrases they have used in the past when looking for you online, can help identify words and topics that customers use to describe your business. These words can then be incorporated into your SEO and marketing campaign. 

3. Use keyword tools 

Google AdWords Keyword Tool is a free tool that allows you to see what words people are searching for, how many visitors it attracts, how competitive the word is, and other suggestions to work with. This tool can be extremely helpful in finding relevant keywords that you may otherwise have overlooked or not known were used in searches by customers. 
It's also possible to do research on competitors' sites and make use of any related words and phrases used within their copy. 

4. Look at your analytics 

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Website analytics, such as Google Analytics, can provide valuable insight into how searchers are finding your website, where they’re coming from, and what keywords they’re typing in when looking for your content. 

5. Check out the competition's content 

If you want to get ahead of your competitors online, it’s important to understand what keywords they are using. Checking out their content can be a helpful way to identify such keywords and discover how they are presenting themselves online. It’s important not to copy their content though. Use it only to understand what keywords you need to include in your SEO and marketing campaign. 

6. Look for Potential Keywords in Your Reviews 

Reading through reviews your customers wrote about your business is a great source of keywords and search terms. Analysing the words used by customers when describing your product or service can help you curate a list of relevant keywords that can then be utilised for marketing purposes. 

7. Monitor Social Media Channels 

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Social media provides a great platform to find out what customers are saying about your business and how they perceive it. It can also be used as an effective tool for finding keywords that resonate with your target audience. For example, you can monitor Twitter conversations related to your industry or product/service, or join relevant Facebook groups and observe what topics are being discussed, and what words and phrases are being used. 
Social media analytics can also provide insights into user trends and topics related to your industry. 


When it comes to finding keywords that your customers are searching for, the key is to observe the language they use. Using some of the methods above will provide insights into what words they are using when looking for products or services that you offer, allowing you to create a list of relevant keywords that you can use in your marketing and SEO campaigns. 

Can we help? 

If you would like help with your keyword research, and/or writing content that targets your main keywords, please get in touch. We work with professional copywriters who will carry out keyword research for you, and then write content that focuses on those words and phrases. 
It’seeze Windsor is a specialist website design company that offers businesses affordable website packages and ongoing expert support. Our high-quality, professional web design services are ideal for start-ups and small businesses in Windsor. Not sure if your existing website is working for you? We also offer a free Website Health Check that highlights the areas where improvements can be made. Call us today to create the website of your dreams and turn your business into a success. 
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