Having a quality website is the starting point of your digital marketing strategy. Coupled with social media posting to raise awareness of your brand, and possibly paid advertisements or SEO to help drive traffic, having an all-round marketing strategy is vital to your business success. 
However, having a website isn't enough. Yes, I’m here to say that having just a website isn’t enough! 
Google My Business (GMB) is a free web tool designed to enable business owners to manage how their business appears on Google. Appearing on Search and Maps, GMB is a great way to rank organically, and on top of other businesses surrounding your location. 
GMB is a platform that is obviously still under continuous development by Google. Just recently, Google rolled out new features that make the business list system more user-friendly, and more informative.  
Here are 3 of our favourite changes in 2018: 
Starting a new business, or maintaining an existing one, takes constant effort to get new clients and allocating your marketing budget to get the best return from your spend is vital. One of the first and most important tasks for many SMEs is to get out there and make new contacts locally, which will hopefully introduce you to new suppliers, get you a new source of leads, and of course referrals from people who trust you. After some time passes, even good friends can be made along the way, as we’ve often found here at itseeze Web Design Windsor! 
Across the many groups that Windsor and Slough have to offer, there are potentially hundreds of local business owners to do business with. 
However, the challenge lies in finding the networking groups that suit your goals and also your personality type. We’ve compiled a list of some of the local groups on offer in Windsor and Slough, and we hope they help you on your search: 
Constant technology advancement has made life easier for many people. Now more than ever, people who have a small business can market and advertise their business in the simplest and easiest ways. However, more is needed when it comes to growing your small business. 
Having a highly optimised website is one strategy and an essential requirement for comprehensive online marketing. However, with a highly optimised website comes the need to blog. 
So how exactly does small business blogging benefit your local business? 
In 2016, Google announced its plans to implement mobile-first indexing. 
Do you have a great site that has excellent content, feels modern, functions well, and looks better than your competitors? 
Is it perhaps you’ve got a great looking website that you’re proud of, but maybe it’s not getting enough enquiries? 
There are some quick wins that you can do to help you increase your website's conversion rates.  
After all, great website traffic doesn’t mean very much at all if people are visiting your site but not actually converting into sales or enquiries. 
For example, if you currently convert 5% of your website visitors into leads (i.e. phone calls or contact form enquiries) and you were able to increase that figure to 10%, you’d effectively be doubling the number of leads you receive in a year, potentially doubling your business if you rely solely on leads from your website. 
Here’s our short guide consisting of 7 simple steps to make sure you have a better chance of increasing website conversions: 
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