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What is a Google Business Profile?  

Previously known as Google My Business, Google Business Profile (GBP) is a powerful free tool for businesses that helps them to establish their presence on Google Search, Google Maps, and Google Shopping. 
GBP lets businesses connect with customers, post updates about the business, list products or services for sale, and much more. It comes in the form of an easy-to-use profile which is filled out by the business and allows customers to easily find out information about the business, before reaching out for purchase or service enquiries. 
Even if your business doesn't have a physical location, such as a plumber who only visits customer locations, you can still have a GBP and make use of its many features. 

What Are Google Business Profile Posts? 

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Google Business Profile posts can help to promote special offers, spotlight new products and services, and highlight events that your business might offer. Posts allow customers to keep updated on what’s going on in your business and can be seen directly within the Google Business Profile. 
When creating posts, businesses have several options to choose from. They can include videos, photos, and text content to spread their message or news to potential customers while also connecting with existing ones. Additionally, posts will appear in multiple places including Maps and search results – which gives business owners more visibility than ever before. 

How to Write Great Google Business Profile Posts 

Creating great posts is essential for any business that wants to get the maximum benefit from their Google Business Profile. Here are seven tips that will help you do exactly that. 

1. Create relevant and engaging content for your posts 

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Content should always be focused on your business goals and objectives. Credible assets like photos and videos can further increase engagement and interest from your followers. Make use of graphics, hashtags, quotes, events, news coverage, or offers specific to different locations or celebrations. 

2. Include the keywords you're already targeting 

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Be sure to include the keywords you're already targeting in your post titles, descriptions, and content. This will help to ensure that your post appears on search engine results pages (SERPs) for those specific keywords. 

3. Keep your posts short and concise 

Google allows up to 300 words for posts, but no matter what you choose to write, try keeping it under 100 words when possible, as shorter posts are more likely to be read in full. 
Breaking larger thoughts into a series of shorter posts can help encourage active readership. Keep paragraphs and sentences short so that readers don’t have too much text to read at once, thus increasing engagement. Additionally, using images and embedding videos can help capture attention in a way that longer texts might not be able to do. 

4. Include a call-to-action 

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Make sure your posts have a clear call-to-action (CTA). Tell your audience what you want them to do whether it’s click, purchase, or visit your location. A strong CTA can help guide potential customers and encourage engagement with your profile. 

5. Preview before publishing 

Before posting on your GBP, take a look at how it will appear to ensure the post looks good on all devices. Use preview tools available online so that you can make the necessary changes before sharing your post with the world. 

6. Analyse the competition 

Keep an eye on competitors’ GBP posts to help you create content for your own profile that stands out from the rest. 

7. Monitor performance 

Track the success of each post by looking at page views, comments, likes, and shares on Google Business Profile Insights. Take note of which posts perform better than others so you can adjust future content accordingly. 


By following these tips you can create posts on Google Business Profile that get results. As with any digital marketing effort, consistency is key. Keep up with all the changes and updates happening on Google My Business so you can maximize the potential of this powerful tool. 

Can we help? 

If you would like help with setting up and optimising your Google Business Profile and/or writing engaging posts for your GBP, please get in touch. We work with professional copywriters who will write content that focuses on the keywords that you would like to target. 
It’seeze Windsor is a specialist website design company that offers businesses affordable website packages and ongoing expert support. Our high-quality, professional web design services are ideal for start-ups and small businesses in Windsor. Not sure if your existing website is working for you? We also offer a free Website Health Check that highlights the areas where improvements can be made. Call us today to create the website of your dreams and turn your business into a success. 
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