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It's no secret that websites need traffic to thrive. No matter how great your content is, if no one knows about it, it won't get the attention it deserves. 
Fortunately, there are several steps you can take to increase your website traffic. From optimising your website for search engine optimisation (SEO) to leveraging social media, paid advertising, and email marketing, there are numerous strategies available to help you boost your website’s visibility and bring more visitors to your pages. 
In this article, we'll discuss how you can increase your website traffic and put yourself in the best position for success. 

Implement basic SEO techniques 

Implementing basic search engine optimisation (SEO) techniques is a great way to increase your website traffic. SEO helps ensure that your web pages are indexed and ranked appropriately by search engines, making it easier for potential visitors to find you. 
Basic SEO practices include researching and using relevant keywords in your content, optimising titles and meta descriptions, creating XML sitemaps to help search engine bots discover all the pages on your site, and submitting your website to directories and search engines. 

Write regular blog posts 

Having a blog on your website is essential for any company looking to stay competitive in today's digital world. 
Not only can blogging provide an avenue to showcase your expertise and establish yourself as a thought leader, but it also offers numerous other advantages. Companies who maintain blogs get 97% more links to their websites, which helps them promote their products and services and lead potential customers to their businesses. They also get 55% more website visitors on average than companies who do not have blogs, and marketers with blogs are 13 times more likely to generate positive ROI than those without. 

Create evergreen content 

Anyone who has ever tried to grow their website audience knows that it's a long, ongoing process. It doesn't just consist of getting the most people to view your content, but also keeping them coming back week after week. This is why creating evergreen content is a key component in online success. 
Evergreen content includes topics that always remain relevant and essential to understanding your site's focus. For instance, if you run a website about SEO strategies, you'll want to have articles with titles like “How to Win at SEO” that can be updated with tips as Google algorithm changes come out or as new strategies are tested successfully. This type of content never grows old and readers will keep coming back over time for more information on how they can ace their digital marketing efforts. 

Update old blog posts 

Updating old blog posts is an effective way to drive more traffic to your website. Even if the content of the post is still relevant, it’s important to make sure that all the information is up to date. This will help keep readers engaged and coming back for more. 
You can also take this opportunity to add new visuals, such as infographics or videos, which can help bring a fresh perspective to older content and make it even more engaging. 
Additionally, by adding new links to other resources on your website or elsewhere, you can further provide information that may be valuable to readers. 
Finally, updating older posts with new keywords and descriptions helps improve their visibility in search engine results pages and can give them a boost in terms of traffic. 

Build backlinks 

Link building, or backlinking, is a powerful SEO strategy for increasing website traffic. By ensuring that your website is listed on other relevant websites, you can create valuable backlinks which will help boost your rankings with popular search engines like Google. 
There are several strategies for building backlinks. For starters, you can reach out to other websites and ask them to link to yours in exchange for linking to theirs. You could also try networking with similar businesses and offer a guest post exchange, allowing each business the opportunity to increase their own visibility by appearing on the other’s website. Additionally, look for opportunities such as blog comments and forum participation where backlinks can be earned naturally. 
Building quality backlinks takes time and effort, but it can be a great way to give your website a boost in search engine rankings and increase web traffic. 

Other marketing activities to increase your website traffic 

While website activities are important, they are not the only way to increase your website traffic. You can also use a variety of marketing activities to reach your target audience. Here are six marketing activities that you can use to increase your website traffic. 

Send email newsletters people will open, and read 

Email newsletters provide a powerful way to connect with your target audience. With the help of automation tools, emails can be customised and segmented to address specific needs of the readers. 
Email marketing yields one of the highest returns on investment compared to other marketing methods, making it a great choice for businesses looking for an effective way to promote their content and increase website traffic. 
When it comes to crafting newsletters that will actually be read by subscribers, there are certain best practices you need to keep in mind. Make sure your subject line captures attention and is inviting so subscribers take the time to open it. Write emails in a casual tone and use language that resonates with readers. Keep them interested by speaking their language, rather than using industry terminology they may not understand. 
Finally, ensure you give people an easy way out if they want to unsubscribe during any stage of the process as this provides credibility about your commitment towards customer engagement and preferences. 

Drive traffic from social media to your website 

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Social media is a powerful tool for driving website traffic, as it allows you to reach a wider audience than ever before. By creating engaging content and actively participating in conversations, you can easily attract new visitors to your website. Here are some tips on how to drive traffic from social media to your website: 
Post quality content regularly – quality over quantity is key when it comes to posts on social media. Make sure you’re posting relevant content that will capture the attention of potential customers. 
Include links to your website – linking to your website in all your social media posts will help direct people back to your site. 
Engage with your followers – by engaging with your followers, you can build relationships and encourage them to visit your website. 
Use relevant hashtags – hashtags are a great way to increase the visibility of your posts and attract more people to your website. 
Run social media ads – social media ads are a great way to reach a larger audience and drive traffic to your website. 

Use advertising to increase web traffic 

Using advertising to increase website traffic can be an effective way to gain exposure and get people to your site quickly. Paid ads, such as Google Ads or Facebook Ads, are great options for businesses looking to increase web traffic with a budget in mind. With the sheer number of people using these platforms, you can quickly reach a large audience and drive more web traffic with targeted ads. 
When creating ads, it is important to make sure they are relevant and engaging so that they stand out from other competitors vying for the same audience. Additionally, tracking the performance of your ads is key in understanding which ads are successful, allowing you to refine them further and reach your desired results. With the right approach, paid advertising can be a powerful tool in driving more website traffic. 

Optimise your Google Business Profile 

Optimising your Google Business Profile is a great way to increase website traffic and improve your search engine rankings. With an optimized profile, you’ll have more visibility in Google searches, helping more potential customers find you online. 
When setting up or optimizing a Google Business Profile, start by making sure all the information is accurate and up to date. Include relevant information such as business hours, contact details, and any other pertinent information that customers might be looking for. Additionally, it’s a good idea to add photos that showcase your products or services so people can easily get a sense of what you offer. 
You can also use keywords in the profile to help optimize it further. Make sure the content includes keywords that customers might be searching for when looking for your business. Finally, link to your website in the profile so potential customers can easily find you online and visit your website. 

Get listed in online directories 

Getting listed in online directories is another great way to increase traffic to your website. Many websites list and directory sites offer businesses free exposure and the ability to link directly to their websites. By getting listed in relevant directories, you can significantly increase your online visibility while also building backlinks – a key component for achieving higher search engine rankings. 

Create stunning visuals 

Creating stunning visuals is a great way to elevate any website, article, or social media content -- and it doesn't need to be hard! With simple design tools like Canva, you can easily create charts, infographics, and illustrations that will make your content stand out from the crowd. Using a platform like Canva allows you to customise templates so that visuals match your branding and style -- plus it's easy to share and embed them anywhere. 
When other web users post or refer to images of yours, they often create a backlink to your site by linking to the website article that contains the image. 
Additionally, Google is increasingly showing more images in search results for relevant keywords, giving you even more opportunities bring viewers to your site when they click on that image result. 


Increasing website traffic requires a multi-faceted approach. From optimising your Google Business Profile and getting listed in online directories to engaging in link building strategies and running advertising campaigns, there are plenty of ways to generate more visits to your site. Experiment with different techniques and track the results to determine which ones work best for your business. With the right approach, you can drive more traffic to your website and get the exposure your business deserves. 

Can we help? 

If you would like help increasing your website traffic, please get in touch. We create SEO Friendly websites for businesses in the Windsor area. We also work with professional marketing companies who can help increase the traffic to your website.  
It’seeze Windsor is a specialist website design company that offers businesses affordable website packages and ongoing expert support. Our high-quality, professional web design services are ideal for start-ups and small businesses in Windsor. Not sure if your existing website is working for you? We also offer a free Website Health Check that highlights the areas where improvements can be made. Call us today to create the website of your dreams and turn your business into a success. 
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